First GBRf
Client: First GBRf
Campaign: Promoting First GBRf as a creditable force in the rail freight market
Timescale: July 2002 to date
Created 1999, First GBRf is relatively new rail freight company and has been determined to establish itself in the market. First GBRf has made the most of its ‘blank sheet of paper’ start in life to establish new working practices and to develop a working ethos based on customer service, reliability and innovation.
Objectives
· To build on First GBRf’s good start in attracting business;
· To gain widespread media coverage of its approach to customer service, reliability and innovation;
· To win new business as a consequence.
How we did it
The company needed to create a reputation from scratch among a largely sceptical and conservative audience.
A series of features and news stories in trade and industry magazines and national media were researched and placed. These included profiles of some of First GBRf’s senior managers. Other stories included customer endorsements to show how respected the company is and others when the company has broken into new markets.
Running in parallel with these have been a series of events to which customers, potential customers, politicians and the media have been invited.
Woodhouse has created successful entries to major industry awards and publicised subsequent wins. First GBRf has won several awards in the past few years, including two ‘Freight Achievement’ and two ‘Rail Business of the Year’ titles.
In 2005, Woodhouse designed and launched the new First GBRf website.
First GBRf has now a well-accepted reputation for innovation, reliability and customer service. It is regularly winning new business and breaking into new markets
Campaign: Promoting First GBRf as a creditable force in the rail freight market
Timescale: July 2002 to date
Created 1999, First GBRf is relatively new rail freight company and has been determined to establish itself in the market. First GBRf has made the most of its ‘blank sheet of paper’ start in life to establish new working practices and to develop a working ethos based on customer service, reliability and innovation.
Objectives
· To build on First GBRf’s good start in attracting business;
· To gain widespread media coverage of its approach to customer service, reliability and innovation;
· To win new business as a consequence.
How we did it
The company needed to create a reputation from scratch among a largely sceptical and conservative audience.
A series of features and news stories in trade and industry magazines and national media were researched and placed. These included profiles of some of First GBRf’s senior managers. Other stories included customer endorsements to show how respected the company is and others when the company has broken into new markets.
Running in parallel with these have been a series of events to which customers, potential customers, politicians and the media have been invited.
Woodhouse has created successful entries to major industry awards and publicised subsequent wins. First GBRf has won several awards in the past few years, including two ‘Freight Achievement’ and two ‘Rail Business of the Year’ titles.
In 2005, Woodhouse designed and launched the new First GBRf website.
First GBRf has now a well-accepted reputation for innovation, reliability and customer service. It is regularly winning new business and breaking into new markets