Rail Business Awards
Client: Rail Business Awards Limited
Campaign: Organising all aspects of the Rail Business Awards (RBA) a major rail industry awards event
Timescale: Annually since 1998 to date
The rail industry was, in 1998, just emerging from the turmoil of privatisation and needed to pat itself on the back so Woodhouse and Rail Professional magazine created the Rail Business Awards.
Objectives
· To build from scratch a successful and well organised awards event;
· To attract as many entrants and guests to the event as possible;
· To attract sponsors;
· To gain media coverage for the sponsors;
· For the event to become an established date in the industry calendar.
How we did it
It was decided that the Rail Business Awards should be business-based. No best-kept stations, this was to be a professional event aimed at industry leaders.
The awards are deliberately pitched as dynamic and professional, with modern staging and no black ties.
Woodhouse organises every aspect of the awards. The organisation finds suitable venues, attracts category sponsors, identifies judges, administers entries and judging, creates all printed material, liaises with government ministers and manages pre-and post awards publicity.
Results
220 people attended the first event. Since then Woodhouse has attracted HSBC as main sponsor and many category sponsors.
Around 1000 people are likely to attend the next awards, in February 2007. We have the minister of transport as guest speaker, have three BBC transport correspondents as judges and have had the Daily Telegraph’s Jeff Randall, as MC for the past three years.
Evaluation
The Rail Business Awards have met every objective. The events are huge successes - each year more popular than the previous.
The industry likes it, the sponsors are happy to be part of it, it is a commercial success and the media have provided a lot of good quality coverage for individual winners.
Campaign: Organising all aspects of the Rail Business Awards (RBA) a major rail industry awards event
Timescale: Annually since 1998 to date
The rail industry was, in 1998, just emerging from the turmoil of privatisation and needed to pat itself on the back so Woodhouse and Rail Professional magazine created the Rail Business Awards.
Objectives
· To build from scratch a successful and well organised awards event;
· To attract as many entrants and guests to the event as possible;
· To attract sponsors;
· To gain media coverage for the sponsors;
· For the event to become an established date in the industry calendar.
How we did it
It was decided that the Rail Business Awards should be business-based. No best-kept stations, this was to be a professional event aimed at industry leaders.
The awards are deliberately pitched as dynamic and professional, with modern staging and no black ties.
Woodhouse organises every aspect of the awards. The organisation finds suitable venues, attracts category sponsors, identifies judges, administers entries and judging, creates all printed material, liaises with government ministers and manages pre-and post awards publicity.
Results
220 people attended the first event. Since then Woodhouse has attracted HSBC as main sponsor and many category sponsors.
Around 1000 people are likely to attend the next awards, in February 2007. We have the minister of transport as guest speaker, have three BBC transport correspondents as judges and have had the Daily Telegraph’s Jeff Randall, as MC for the past three years.
Evaluation
The Rail Business Awards have met every objective. The events are huge successes - each year more popular than the previous.
The industry likes it, the sponsors are happy to be part of it, it is a commercial success and the media have provided a lot of good quality coverage for individual winners.